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Why Apple is Doing Well Without Steve Jobs

CUPERTINO, CA - OCTOBER 20:  Apple COO Tim Coo...

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In Jan 2011 Apple CEO Steve Jobs announced he was holding a medical leave of absence. Apple COO, Tim Cook, is now obliged for a company’s day-to-day operations.

So distant so good.  I’d like to call courtesy to some of a leadership skills Cook is evidencing and things he’s doing quite good as a halt conduct of a company:

1.   Keep a halt in interim
2.   Focus on a task
3.   Eschew a perks

Keep a halt in interim

There are opposite sorts of halt assignments.  These include:

  • Holding a installation until we find a right person, that positively will not be you.
  • On trial with a good possibility of apropos permanent.
  • Doing a pursuit as a developmental event on a proceed to something else.

Cook and Apple are not articulate about any of these.  It’s not transparent how prolonged his halt assignment will last, either there will another halt assignment after that, or if it will turn permanent.  Cook is behaving and articulate like he is stuffing Jobs’ boots until Jobs comes back.

There is any reason to trust that initial esteem for Cook, and all involved, is for Jobs to come back.  In Cook’s derivation residence to Auburn’s graduating category he said,  “I am where we am in life since of (my parents, teachers)…and Steve Jobs.”He also went on to explain thatfive mins into my initial talk with Steve, we wanted to chuck counsel and proof to a breeze and join Apple.”  Cook knows his possess strengths and recognizes Jobs’ “creative genius.”  He’s behaving like it’s an halt purpose since he truly, unequivocally hopes it’s an halt role.

Focus on a task

Cook is staying focused on a charge during hand.  He suggested one of his core mantra’s in a Auburn talk:

In business as in sports, a immeasurable infancy of victories are dynamic before a commencement of a game.  We frequency control a timing of opportunities, though we can control a preparation… Make certain your execution lives adult to your preparation.

As distant as Cook and Jobs’ organisation are concerned, Apple is stability a turnaround.  There is no proceed they are going to stutter on execution – if they have anything to contend about it.  Cook has been Jobs’ series dual and partial of a middle government round for prolonged adequate to step adult and work with a rest of a organisation to keep things using as they should, and as Jobs would expect.

Eschew a perks

Cook is carrying a pretension of COO, not Interim CEO.  The many effective halt executives don’t take a fancier title, don’t take over a fancier bureau and simply don’t do anything fancy.  They rivet entirely with a work itself while eschewing a perks of a pursuit – basically, focusing their efforts on a slightest prestigious, top impact tasks and withdrawal a excellence to others.

Cook is doing this well.  If needed, he gives a presentations – his way, not Jobs’ way.  When possible, he yields a theatre to Jobs.  Witness a ipad 2 proclamation and Jobs’ comments on plcae tracking.

It isn’t tough to know since this works.  People conclude a personality that inspires and enables others.  People do not conclude a personality that engages in self-inspiration and self-enablement.  Apple is doing good but Jobs since Cook is doing things a proceed Jobs wants them done, not indispensably a proceed Jobs would do them himself.

This is a good instance of step 1 of The New Leader’s PlaybookPosition Yourself for Success

There are several components of this including positioning yourself for a care role, offered before we buy, mapping and avoiding a many common land mines, uncovering dark risks in a organization, role, and fit, and selecting a right proceed for your transition type.  (Including an halt role.)

Click here to read about each step in a playbook

Click here for YouTube videos highlighting any step


The New Leader’s Playbook includes a 10 stairs that executive onboarding organisation PrimeGenesis uses to assistance new leaders and their teams get finished in 100-days what would routinely take 6 to twelve months. George Bradt is PrimeGenesis’ handling director, and co-author of The New Leader’s 100-Day Action Plan (Wiley, 2009). Follow him during @georgebradt or on YouTube.

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