Want to build a giant space ship downtown? You better be ready to do one hell of a sales job. Image via Wikipedia
It’s almost a pity Apple Chief Steve Jobs went into the computer industry. He would have been a fantastic architect. That’s because the hardest part of the job isn’t design — there are plenty of bold designs that will never make it past a blueprint. It’s convincing the world to let you actually build something.
Bonus points if that something is a little crazy.
Jobs spent 10 minutes Tuesday night alternately flattering, obliquely threatening — and, ultimately — selling Cupertino, California’s city council on a scheme to replace a small chunk of the city with an enormous donut-shaped building that will house 12,000 Apple employees. (Video of his pitch is below.)
“It’s a pretty amazing building,” Jobs told the council of his plans for the building, which Apple hopes to complete by 2015. “It’s a little like spaceship landed.”
Mission accomplished. “Now that we’ve seen your plans the word spectacular would be an understatement, I think everybody is going to appreciate the most elegant headquarters in the
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