NAGOYA, Japan – Tiger Woods has signed a three-year deal to promote a Japanese pain reliever, his first endorsement since he was caught in a sex scandal toward the end of 2009.
The deal with Kowa Company Ltd. is geared only toward the market in Japan. Woods already has filmed commercials for “Vantelin Kowa,” a heat rub used to relieve muscle and joint pain. The commercial is to be shown in Japan starting next month.
“When looking for a person for a new TV commercial for the Vantelin Kowa series, Kowa determined that Tiger Woods, with his No. 1 accomplishment as a golfer and his overwhelming presence, matches the promotional direction of the Vantelin Kowa series,” the company said in a press release. “And we asked Mr. Woods for his cooperation in our new TV commercial.”
Mark Steinberg, his agent, said it was a three-year deal that involves television, print and Internet ads in Japan. He did not disclose how much the company is paying Woods.
Woods once had an endorsement portfolio worth nearly $90 million a year. But failures in his personal life led to Accenture, ATT and Gatorade dropping him as a sponsor, and Gillette deciding not to renew its deal.
“I’m not
Read More from the Article Source: Full Article
I guess with a $60 Million dollar house, he’ s got to pay the bills somehow. Thank God he started playing golf again this weekend.