When BeenVerified.com launched Background Check on iOS devices in 2009, the app was downloaded nearly one million times before being pulled by Apple. Two years later, the company returns to the mobile arena with a new Android app and reconfigured iOS offering.
Users who download the free app can run one background check on individuals they want more information on (sorted by name or email). Thereafter, additional background checks are available via in-app purchases at about $10 a pop.
In this edition of Meet the Makers, BeenVerified.com CEO and co-founder Josh Levy talks about the advantages for an app like Background Check to launch in Android’s less restrictive environment, how his company persuaded Apple to start offering the app again in the App Store, and why his focus is on mobile despite the marketing and implementation challenges.
Appolicious: Your first iOS app was downloaded more than one million times before Apple removed it from the App Store for, reportedly, privacy concerns. Was this the case, and what did you do in the interim to satisfy Apple for approval this go-round?
Josh Levy: There were no major changes to the app’s
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