Today may be a good day to sell disaster insurance in the Western United States.
A massive earthquake drill set for 10:20 a.m. PDT today is designed to raise awareness of the disasters that can be posed by a massive earthquake.
More than 8.7 million people are expected to participate “Great ShakeOut” earthquake drills being held in California, Nevada, Guam, Oregon, Idaho and British Columbia.
The ShakeOut is designed to motivate people to be prepared to “drop, cover, and hold on” to protect themselves during earthquakes at work, school and home, according to the organizers of the event, which began in southern California in 2008 as a way of involving the general public in a large-scale emergency management exercise.
ShakeOut may also be an effective selling and awareness tool for the insurance industry to discuss preparedness with not only individuals, but businesses, public institutions, and those in the industry itself, said Monica Buchanan, fire claims section manager with State Farm Insurance in Bakersfield. State Farm and the California Earthquake Authority are partners in the event.
“It helps raise awareness by getting people to remember that on the third Thursday of every October, wherever you are, that you stop for a moment and you practice ‘drop,
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