PORTLAND, Ore. (AP) — Cyber Monday. Green Tuesday. Black Friday. Magenta Saturday.
Chances are you won’t find any of these holidays on your calendar. Yet retailers are coming up with names for just about every day of the week during the holiday shopping season.
During T-Mobile’s “Magenta Saturday,” the event named for the company’s pinkish-purple logo earlier this month offered shoppers the chance to buy cellphones and some tablets on a layaway plan. Mattel lured customers in with discounts of 60 percent off toys for girls and boys on “Pink Friday and “Blue Friday.” And outdoor retailer Gander Mountain is giving shoppers deals on camouflage and other gear every Thursday through December during “Camo Thursdays.”
“There are hundreds of promotions going on this time of year,” says Steve Uline, head of marketing for Gander. “We needed to do something a little bit different.”
It’s difficult to get Americans to spend money when many are struggling with job losses, underwater mortgages or dwindling retirement savings. But merchants are hoping some creative marketing will generate excitement among shoppers during the last two months of the year, a time when many of them make up to 40 percent of their annual
Read More from the Article Source: Full Article
