Image: Jim Wilson/Redux Pictures
In 1977, 22-year-old Steve Jobs introduced the world to one of the first self-contained personal computers, the Apple II. The machine was a bold departure from previous products built to perform specific tasks: turn it on, and there was only a blinking cursor awaiting further instruction. Some owners were inspired to program the machines themselves, but others could load up software written and shared or sold by others more skilled or inspired.
Later, when Apple’s early lead in the industry gave way to IBM, Jobs and company fought back with the now classic Super Bowl advertisement promising a break from the alleged Orwellian ubiquity of Big Blue. “Unless Apple does it, no one will be able to innovate except IBM,” said Jobs’s handpicked CEO John Sculley.
In 1984 Jobs delivered the Macintosh. The blinking cursor was gone. Unlike prior PCs, the Mac
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