PHILADELPHIA (AP) — The nation’s first free broadcast network targeting African-American audiences arrived in the nation’s fourth-largest media market on Thursday.
Atlanta-based Bounce TV is an over-the-air free channel supported by sponsors and is geared toward black viewers ages 25 to 54. Unlike cable channels, Bounce TV is one of a growing number of networks carried on the broadcast digital signals of local television stations.
Bounce TV executives — among them Martin Luther King III and former Atlanta mayor and U.N. ambassador Andrew Young — said the new network’s targeted demographic is vastly underserved and hungers for positive programming that speaks to them.
“I believe that a network, while its primary purpose is entertainment, can have a balance so that there is information or education, or ‘edutainment,’ that is created
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