STOCKHOLM – Norwegian Air Shuttle ASA aims to become the first European discount carrier to launch long-haul operations, with flights to New York and Bangkok scheduled to start in early 2013.
CEO Bjoern Kjos told The Associated Press on Friday that just like low-cost carriers that have put other airlines under pressure within Europe “we’re going to see the same shift in long haul.”
Norwegian has ordered six Boeing 787 Dreamliners for its intercontinental operations.
Kjos noted that Malaysian budget carrier Air Asia X already has long-haul flights from Kuala Lumpur to European destinations.
Budget airlines in Europe have so far focused on short-haul flights, with companies like Ryanair, EasyJet and Norwegian putting other carriers under intense pressure in the past decade.
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