The Xbox 360 dashboard update that rolled out this week should give Google and Apple a reason to shake in their boots. With a single, decisive maneuver Microsoft catapulted itself from being a collection of products that worked well enough together to a visually unified cross-platform experience that will connect the phone, PC, and TV.
With Windows 8, Windows Phone, and now the Xbox 360, Microsoft has placed themselves in a position that has been just out of Google’s and Apple’s reach for right now. Competitors have until Windows 8 to catch up, before Microsoft is in a powerful position and begins to take market-share back from the companies that have been siphoning it from their various services for so long. Even so, there’s a lot that Microsoft needs to do in order to make sure that when the others catch up, they don’t blow past. One of these things is to figure out voice commands, something both Google and Apple have been
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