LONDON |
LONDON (Reuters) – Apple Inc is hiring Dixons Chief Executive Officer John Browett, who drove a recent turnaround at the British electronics retailer, to lead the iPad maker’s retail expansion.
Browett, who has headed Dixons since 2007, was previously chief executive of Tesco PLC’s successful online shopping site.
At Apple, Browett will be responsible for the company’s retail strategy and the expansion of its stores around the world from the current total of around 300.
“Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met,” said Apple CEO Tim Cook, to whom Browett will report.
Browett replaces Ron Johnson, who left Apple last June to take the CEO post at retailer J.C. Penney Co Inc.
On Johnson’s watch, Apple opened its first retail outlet — in McLean, Virginia — in May 2001. It now has a chain of more than 300 stores, which generated an average of $34.1 million each in fiscal 2010
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