Exclusive: Dell plots late-2012 consumer tablet launch


LAS VEGAS |
Tue Jan 10, 2012 10:46pm EST

LAS VEGAS (Reuters) – Dell Inc intends to launch its first consumer tablet computer in late 2012, marking its entry into a hotly contested and increasingly crowded arena that has already claimed arch-foe Hewlett Packard.

The once-dominant corporation founded by Michael Dell has seen a growing crop of tablets and smartphones entice consumers away from PCs. But Dell learned from the hastiness of some of its peers and understands better now how consumers value the “ecosystem” of a tablet as much as the hardware, chief commercial officer Steve Felice said.

The Texas company, which has slipped steadily in the global PC sales rankings, had dipped its toe in the waters with an enterprise-focused, “Streak” tablet. It now plans a bigger push into the consumer arena, Felice told Reuters at the Consumer Electronics Show in Las Vegas.

While rivals from HP to Research in Motion introduced a spate of gadgets with much fanfare and went toe-to-toe with the still-dominant Apple Inc iPad, Dell

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