The soda tax is back on the table, and this time proponents say that a tax of a penny per ounce of sugar-sweetened beverage would not only raise $13 billion a year but also save $17 billion in medical costs by reducing the incidence of heart disease and diabetes.
These figures, published Monday in the journal Health Affairs, are based on some facts and several assumptions.
First, the facts: Americans drank 13.8 billion gallons of soda, punch, sports drinks, sweet tea and other high-calorie, nutrient-free beverages in 2009, according to industry data. That works out to about 70,000 calories per person. The sugar in all this “liquid candy,” as it is often called, is considered to be a major contributing factor to
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