Over 100 million viewers in nearly half of the households in America will sit down to watch a football game this weekend. In terms of national participation and a dedication to old fashioned gluttony, Super Bowl Sunday is rivaled only by Thanksgiving. The difference of course is that there’s no moral obligation to watch the big game with relatives.
What makes the Super Bowl must-see television isn’t only the football. America tunes in because the Super Bowl is the one televised event of the year in which the commercials are part of the entertainment.
That being the case, networks are able to charge top dollar for ad space during the game. The average for this year is about $3.5 million per 30-second spot with the exact price depending on the portion of the game during which the ad will run.
“Why on God’s earth would you spend $3.5 million for 30 seconds?” asks Jack Ablin, chief investment officer at Harris Private Bank, in the attached clip.
With so much on the line, companies spending Hollywood movie-sized budgets are on a quest to produce a spot that rises above the others to make an indelible impression not only
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