Mitt Romney’s campaign and an allied independent group have launched a heavy television ad blitz to shore up the former Massachusetts governor’s position in his home state of Michigan and undercut his opponents in several states holding contests in coming weeks. Many of the ads target Rick Santorum, who has emerged as Romney’s top conservative rival but who has far fewer resources to defend himself on television.
Romney’s campaign is spending $1.2 million in ads in Michigan, where the primary is Feb. 28. Restore Our Future, a super political action committee staffed by former Romney advisers, has set its sights even wider.
The group is spending roughly $6 million on TV ads in Michigan and Arizona, another state with a Feb. 28 primary, as well as in the March 6 Super Tuesday states of Georgia, Oklahoma, Tennessee and Ohio, and in Mississippi and Alabama, which vote March 13.
Restore Our future is also spending about $180,000 on radio ads in those states, bringing the combined total to $2.6 million on ads.
The pro-Romney spending is in striking contrast to the rest of the Republican field, demonstrating anew the broad financial advantage Romney has over his rivals.
Santorum has managed only small cable buys in Michigan
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