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Everyone knows the best part of the Super Bowl – the commercials. One day a year Americans skip the fast-forward button on their DVRs and direct their gaze on the television, assiduously watching every second of these highly-anticipated commercials.
The annual ritual of watching Super Bowl ads may be anticlimactic this year, as many companies have pre-released their spots on YouTube and social media sites. Will football fans still tune into the commercials? “Absolutely,” says Brian Steinberg, television editor at Advertising Age. Leaking their Super Bowls ads are for the “web savvy” and not the “digital illiterate,” Steinberg says in the above video. The whole reason to pre-release ads is to create a buzz and to “get people talking, posting about these ads,” he notes. The ads will still be new for many fans who don’t get a chance to preview them before the game on Sunday.
The usual Super Bowl players will again make an appearance, like Pepsi, Budweiser and Go Daddy.com. Viewers can also expect to see many more ads from car companies, both foreign and domestic, says Steinberg. Honda
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