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New Jobs Numbers, Same White House Message

New Jobs Numbers, Same White House Message

The White House greeted Friday’s news that a economy added jobs in February with a balmy statement, one that ought to enthuse a creeping clarity of déjà vu. Alan Krueger, authority of Obama‘s Council of Economic Advisers wrote, “Today’s employment report provides serve justification that a economy is stability to reanimate from a misfortune economic downturn given the Great Depression.” Now where have we listened that before? Oh yes:

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In October, a unemployment rate forsaken somewhat to 9 percent. Krueger said in a statement, “Today’s practice news provides serve justification that a economy is stability to redeem from a misfortune mercantile downturn given a Great Depression, though a gait of alleviation is not quick enough.”

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In November, a stagnation rate forsaken to 8.6 percent. Krueger said in a statement, “Today’s practice news provides serve justification that a economy is stability to reanimate from a misfortune mercantile downturn given a Great Depression, though a gait of alleviation is still not quick enough.”

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In December, a stagnation rate fell to 8.5 percent. Krueger said in a statement, “Today’s practice news provides serve justification that a economy is stability to reanimate from a misfortune mercantile downturn given a Great Depression.” (At slightest we now know when a gait is quick enough.)

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In January, a stagnation rate fell to 8.3 percent. though Krueger altered it up! No, we’re kidding. He opened with his favorite line, “Today’s practice news provides serve justification that a economy is stability to reanimate from a misfortune mercantile downturn given a Great Depression.”

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Where it’s from: Well, a matching denunciation started with a Oct 2011 jobs report, after Krueger took over as chair of a Council of Economic Advisors and started arising a statements. Previously Austan Goolsbee seems to have adored heading his records with a numbers themselves. (He also didn’t mostly have as most justification in his reign that a economy was “continuing to heal.”) 

Why it’s throwing on: Most obviously, it’s given Krueger has a same domestic summary to send any month and doesn’t see most need to word it differently any time. Politicians competence not like furloughed a nation and giving a same debate over and over, though domestic messaging prizes repetition, and Krueger’s positively not a initial to hang to his articulate points. Nor does a media seem to retaliate him. Journalists quote the phrase in news reports each month, and you’ll see it in several today.

Why else? The specifics of a phrase, quite a hearkening behind to a Great Depression, seem partial of a wider messaging strategy. President Obama and his spokesman, too, often impute to a downturn as a “worst given a Great Depression” in speeches. Interestingly, a Great Depression turns adult in Republican challenger Mitt Romney’s speeches too, though he says things like, “Today’s unemployment total move to 34 a series of months that stagnation in a United States has been over 8 percent, a longest such spell given a Great Depression.” The Great Depression is a absolute pitch for both sides. But Obama customarily says a “worst downturn” since Romney customarily records it’s a “longest.” Obama and Krueger are perplexing to stress a astringency of a predicament they hereditary from a Republican prototype while Romney’s perplexing to stress a border to that it has continued by Obama’s administration. All valid. But, as with any cliché, an stale word fast loses all definition for a reader. For a White House, contend a economy is “healing” in a same approach adequate times, and people will stop listening. So maybe it’s time for a new press recover in March.

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