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Drivers don‘t want social media in their cars says research

Consumers don’t want social media platforms such as Facebook and Twitter in their cars, according to unpublished research discussed at the Telematics Detroit 2012 conference last week. 

The research, presented by connected vehicle analyst Thilo Koslowski of Gartner and reported on by freep.com, found that consumers are not interested in being able to use social applications such as Facebook or Twitter through their vehicle systems. Rather, drivers are the most interested in, according to  Koslowski, being able to access “applications that make sense when they are driving.”

Applications are playing an increasing role in modern cars with luxury automaker Mercedes Benz introducing a voice-operated system called mbrace2 which allows drivers to safely post to their Facebook walls while traveling.

Early this week at Apple’s World Wide Developers Conference (WWDC) in San Francisco, the technology giant announced that its voice-control service Siri, found on the iPhone 4s, could be adopted by major automakers including BMW, Audi, Chrysler, Honda, General Motors, Jaguar, Land Rover and Toyota, though very few details of how Siri would be used were given. 

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