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Record-setting opening rite for NBC

NEW YORK (AP) — The Olympics opening ceremony was seen in a U.S. by 40.7 million people, creation it a most-watched opening rite for a summer or winter Olympics.

The Nielsen company pronounced Saturday that a normal viewership surfaced a prior record of 39.8 million people who watched a opening of a 1996 summer Olympics in Atlanta. The London festivities bucked a tradition that American viewers are generally some-more meddlesome in these ceremonies when they are on U.S. soil.

The 2008 rite in Beijing reached somewhat fewer than 36 million people.

The clever ratings came notwithstanding — or maybe since of — complaints about NBC not streaming a rite live online.

Source: Article Source

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