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Ikea eyes billion-euro pierce into hotels

Swedish furniture hulk Ikea skeleton a one-billion-euro pierce into a hotel sector, opening during slightest 100 hotels in Europe, according to a company executive cited by a Swedish daily.

“We’ve been acid for skill opposite Europe for a while and we’ll announce in a few weeks where we’ll open a possess hotel,” Svenska Dagbladet quoted as observant Harald Mueller, a Ikea organisation executive in assign of a project.

The daily pronounced Ikea skeleton to open “at slightest 100 hotels” in Germany, Belgium, Britain, a Netherlands and a Baltic states.

Construction of a hotels will be saved from revenues from a Ikea brand, that a association recently valued during 9 billion euros, though will not bear a association trademark and be operated by a hotel government company.

The hotels will also not be filled with seat from Ikea, that specialises in inexpensive furnishings that consumers arrange themselves.

The investment is approaching to sum around one billion euros ($1.2 billion) according to Sevenska Dagbladet, nonetheless Ikea did not yield any figures.

Mueller pronounced Ikea aims to open inexpensive and unsentimental hotels in executive locations.

“We’ll get absolved of all that’s unnecessary, like for instance hotel restaurants and put in a place a good breakfast, high-speed Internet and an fit accepting with no formalities when one leaves a room,” he told a Swedish newspaper.

Source: Article Source

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