NEW YORK (AP) — The assembly boost that a London Olympics supposing for NBC‘s “Today” uncover in a ratings conflict with ABC’s “Good Morning America” was short-lived.
The Nielsen Co. pronounced Monday that “GMA” kick “Today” in a ratings final week, a week after a Olympics concluded, by an normal domain of 162,000 viewers. NBC was counting on the Olympics to yield a rising pad for a new anchor group of Matt Lauer and Savannah Guthrie, and it orderly a array of concerts and visits by Olympians final week to keep adult a momentum.
The week started well. NBC’s assembly of 4.54 million on Monday was bigger than any morning uncover final week, and “Today” kick “Good Morning America” by 338,000 viewers.
But “GMA” won a subsequent 4 days even while not during full strength — Robin Roberts returned this Monday — and by a rise of 517,000 viewers on Wednesday, Nielsen said.
During a Olympics, “Today” dominated. It kick “GMA” any week by some-more than a million and a half viewers, holding advantage of a entrance to Olympians. The ratings after a Olympic fire was extinguished prove that many of those viewers are not morning show regulars and retreated to their aged habits.
“GMA” had beaten “Today” during any of a 5 weeks before a Olympics. There should be heated foe for viewers this fall; standing as a tip morning news uncover can means tens of millions of dollars in additional promotion income for their networks.
Roberts returned Monday after being off for dual weeks, partly since of depletion brought on by her medical condition. Roberts has MDS, a blood and bone pith illness once famous as preleukemia. She is approaching to be off for an extended duration this tumble after undergoing a bone pith transplant.
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