Even if you make a great product or offer the best in your service industry, you still need to do more than just be there. You need to let your customers see you, you need them to get the right message about you, and you need to attract new customers.
How you do that is through marketing. Marketing is about much more than just buying an ad in the local newspaper. You want to give your business a brand and spread that brand around as many places as you can.
Offline Marketing Strategies
There are many offline marketing strategies. One of the most important is business cards. Business cards may seem old fashioned to many, but they are a great way to introduce you and your business to people.
You can hand business cards out at events, leave them at store, and do just about anything with them. if you want to share a little more info than what will fit on a business card you can get brochures made.
Brochures are a great way to tell people about your business. Plus, many people enjoy picking up brochures as a quick way to find the items and services they need when they need them.
Signage is another important offline marketing strategy. Signage is more than just about a bumper sticker on your work vehicle or a sign in the window. Custom packaging boxes for products that have your business name are also a great signage related product that shows that your business cares about offering quality to its customers.
Online Marketing Strategies
Online marketing is also very important in this day and age, so you want to make sure you are utilizing all that it has to offer. You can’t just have a website anymore and expect people to find you or find interest in you.
To go a step beyond the general social media sites and blogging, look for great sites your business can guest blog for. Use Facebook as a free catalyst for business, but also get yourself and your business on LinkedIn, where you can socialize with other businesses and people.
Other strategies that are becoming more popular and can really help build your brand, market your business and get the right message out about what you do include YouTube videos and eBooks.
Use YouTube to make commercials, share how-to’s and more, for free. You can cheaply publish your own book with websites like CreatSpace, where you just upload your book as a PDF, design a cover, and your only cost has to be the price of copies you order. There are other costs if you want a more professional package.
Don’t let all of the great opportunities in marketing pass you by. Whether you run a small business or a large one, all of these things will come in handy with building customer trust.
When your customers trust you and your services they’ll loyally come back to you and they’ll send anyone they can your way. Marketing is just one of the many ways that a company can build customers trust and make a great name for themselves in the process.