Brand ambassadors are now one of the major marketing weapons of many hot companies. Both established and up-and-coming businesses have gained an edge over their competitors through the services of brand ambassadors. Brand ambassadors are people who represent a brand and embody the image of the company.

With the ever increasing number of startups and the tough competition in the market place, companies are now using them to endorse and promote the services of their company. Using brand ambassadors or promotional models is a significant part of many smart companys’ marketing campaigns. A company now needs more than a logo on a billboard to connect to the target demographic.

With promotional staff, it is possible to have a face-to-face engagement with customers. They can share their personal experiences with brand, offer helpful information, and make sure that customers have a splendid experience when working at an event or booth.

Promotional staff usually consist of hosts/hostesses, models and carefully selected brand ambassadors. They are adept at utilizing promotional tactics to improve the client-product/service relationship and motivate clients to receive and consume a greater amount of the product. In essence, they are the energetic face of any brand.

Here are some of the ways that brand ambassadors will help companies to create more effective marketing campaigns.

Humanizing Brands

Brand models will help people relate better with products on display at trade shows and events. Products like phones, computers, appliances and cars are to be used by human beings. Every brand or product that will meet a human need will enjoy higher patronage if there is an attractive personality associated with it. When a pretty face is connected with a product, the would-be buyers will associate it with success and beauty and this will make consumers to get engaged with the models and buy it.

Increased Sales

Companies that make use of brand ambassadors or promotional models in NYC and other business and technology hubs in the U.S. will enjoy faster and far reaching distribution of their promotional materials. The increased customer engagement will also result in greater sales. Using promotional staff to portray the workings of a product or expound on the benefits of a service will increase sales because the customers have the facts needed to make an informed decision.

Cost Effectiveness

When a company needs to travel to promote their products in another state or country, the travel expenses for employees could be quite exorbitant. So few permanent company staff will be allowed to travel while promotional models will be hired from a nearby location to provide effective support for the company’s staff. In many cases, promotional staff who are not far from the venue of the event will be hired to provide assistance with brand promotion. The cost of hiring these models is almost always lower than paying full time employees.

Increase Leads at Trade Events

Brand ambassadors can help to answer the questions that potential customers ask when they approach a company’s booth, at a trade event,  for the first time. This means that they increase the number of leads that companies have and allow the company’s staff to take on deeper discussions and demonstrate the key benefits of the product or service. Promotional models will increase the company’s reach and ensure that they reach out to as many prospects as possible.

In the years to come, brand ambassadors will continue to provide an attractive human face for many brands. They will be a key component of any sound marketing strategy and help companies to save cost while maximizing their return on their investment at trade events.