Analyst Youssef Squali of SunTrust believes Alphabet Inc (NASDAQ:GOOGL) is quickly expanding beyond its traditional role as the worlds top internet search engine. In his initiation report, the analyst sees the company moving into a number of fields such as Cloud computing, Internet of Things (IoTs), self-driving cars and Display/Video ad businesses, which enable the tech giant to collect and analyze users in ways once thought unimaginable. Squali notes that Google is still preforming very strongly on the advertising end and has maintained double digit growth in search ad spends, which the analyst believes accounts for around 50% of its digital advertising.
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