By Stephen Nellis
Sept 1 (Reuters) – Apple Inc has transferred
responsibility for Siri, its voice assistant, from content chief
Eddy Cue to operating systems chief Craig Federighi, a sign that
the company is looking to embed the voice assistant more deeply
into its core systems amid rising competition from Alphabet
Inc’s Google and Amazon.com Inc .
Apple made the change in an update to the company’s executive
biography pages. An Apple spokeswoman confirmed th

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