On September 26, 2017, in a letter to employees that was released on Twitter, James Dyson, founder of the company that created the famous vacuum and hand-dryers found in many airport bathrooms across the globe, announced that the company has set its sights on the electric vehicle (EV) market and plans to release a new car by 2020.

The letter said Dyson has a 400-person team working on the project and that the company will invest £2B [US $2.67B] on the endeavor.

Commenting on the report, Matthew Trevaskis, Head of Electric Vehicles at the UK Renewable Energy Association pointed out that Dyson’s news could be a “major opportunity for UK firms” including those that haven’t been

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