The strongest and most trusted solar brand is actually a group of solar workers — the small to medium independent installers have always been, and are still, the face of the solar industry to people. This has remained true despite the residential solar lease and despite the rise of multi-megawatt (utility-scale) solar deployment. It has remained true as DG (distributed generation) systems have increased in size, and it has remained true despite announcements of the demise of the small/medium independent installer.

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