TripAdvisor rolled out a new label identifying businesses where claims of sexual assault and other serious safety issues occurred, but the language used in the new badge lacks any keywords that would clearly warn travelers or indicate the nature of the claims.
After an investigative report by the Milwaukee Journal Sentinel found the review site removed posts from travelers alleging rape and sexual assault at a Mexico resort, the company responded by rolling out a badge that would warn travelers of “health, safety, and discrimination issues” in all of the website’s travel categories.
But the warning, which was affixed to the review pages of three Mexico resorts this week, does not include the words “health,” “safety” or “discrimination.”
The new badge reads:
Message from TripAdvisor: TripAdvisor has