WASHINGTON (Reuters) – Former Republican presidential candidate Mitt Romney will run for a U.S. Senate seat representing Utah and plans to announce his bid online on Thursday, a source familiar with Romney’s plans said.

Romney will pledge to “bring Utah values to Washington, D.C.” and plans to run a very Utah-centric campaign, the source said on Wednesday.

His first campaign appearance will be on Friday in Provo, Utah, the source said.

Romney was the 2012 Republican presidential nominee, losing to Democratic incumbent Barack Obama in the election that year.

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