The old adage, “you have to spend money to make money,” definitely holds some truth. After all, it wouldn’t have persisted this long if it didn’t offer a nugget of veracity. But wouldn’t it be great if you could see an increase in revenue without having to increase your expenses at the same time? How do the best businesses boost their sales numbers without breaking the bank at the same time. Fortunately, whether you sell phone systems for healthcare facilities, or textbooks to community colleges, you can give your sales numbers a lift –– without spending another dime more:
Focus on Collaboration
One reason why companies experience a lag in sales numbers is because their marketing efforts don’t line up with their sales strategy. Indeed, though it makes intuitive sense that both departments should function in tandem, that’s not always the case in practice. To help improve your sales totals, make sure that your marketers and your salespeople are on the same page. Schedule regular meetings and encourage collaboration between the two. You’ll be amazed at what a unified marketing and sales department can do for your revenue!
Take the Easy Way
Too often, green business owners want to climb the highest mountain as fast as possible. And while it’s great to have long-term goals and lofty aspirations, companies that need an injection of revenue should pick the low-hanging fruit available to them. If you’ve found success exploring a niche market, don’t stop milking it until you no longer see increasing returns. Successful entrepreneurs know that sustaining a business’s bottom line is all about picking up victories in the interim.
Rework Your Ads
Ads are a great way to increase your business’s exposure and bring in potential clients. Yet, they’re also expensive. If you’ve got ads that aren’t giving you a good value for money, rework them to be more effective. Or, if need, be, scrap them completely. You don’t need to splash the cash to build an ad campaign that brings in qualified leads to your sales team. Instead, look for the ads that work best and focus your efforts on optimizing them.
Start a Blog
It may sound odd, but maintaining a compelling blog can help your sales force improve dramatically. That’s because running a blog on your site will do several things for your business as a whole. First, blogging will bolster your site’s domain authority and increase your visibility online. Second, a blog will provide a useful resource for leads and interested customers. Third, and most related to your sales team, having a blog will allow customers to become more intimate with your products and services. That way, when they do decide to make the call to your sales team, they’ll be informed and keen rather than reluctant and confused.
Does money make a difference in the corporate world? Of course it does. However, that doesn’t mean you can’t turn the tables and get your small business moving in the right direction without shelling out hundreds or thousands of dollars in ad spend. Rather, focus on what you can control and do your utmost to bring in qualified leads to your sales team. Success will be sure to follow.