internet marketing Stories

Opening a Business in the United States

Written on December 9, 2009 by Editor

In virtually every industry other than technology, the marketing function drives product development. In the technology world, a company will spend years and mil­lions of dollars (even hundreds of millions) in R&D and product development only to throw the new product “over the fence” to sales and marketing who are then tasked to find the cus­tomers. Continue reading →

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Internet, Online, and Web Advertising Review

Written on November 3, 2009 by Mur

How to Effectively Promote Online and Optimize Return on Investment. Experience has taught me that online advertising can be both effective and expensive, having been a Search Marketing VP. However, from these experiences, here’s what I learned. Effective web marketing (results) is never guaranteed, but I can guarantee that it’s always expensive. Continue reading →

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