This year saw the return of another successful training event for online channel managers hosted by Channel IQ. The annual event was held from Wednesday, September 19th – Thursday, September 20th in Chicago, IL and feature an expanded list of presenters including a feature presentation by Gian Fulgoni, Chairman of comScore Inc. Mr. Fulgoni presentation highlighted the ongoing double-digit growth in online sales and latest data on e-commerce sales trends including shopping patterns consumer behavior patterns. He further commented on how e-retailers should market and merchandise their sites given emerging trends.
Channel Management Summit Agenda
This years channel management event and summit feature the theme of “Making Business Smarter.” The two day agenda hosted at the Kellogg School of Management and at Channel IQ covered the channel topics of:
- Marketplaces: Where are they heading & how do we manage them?
- Showrooming: How can we prevent it?
- Mobile commerce: How does it affect brands & their channels?
- Minimum advertised price programs: From MAP basics to state of the art research
The event website and full agenda can be found at http://channeliq.com/online-channel-management-summit-2012
Channel Management Event Speakers
The annual Channel Management Summit assembled a diverse group of online industry experts, key thought leaders, and advocates from a broad spectrum of verticals in the online retail and manufacturing space to discuss topics relevant to current trend and to the future of online brand protection and online sales and marketing. Attendee’s were able to take advantage of the valuable presentations, panel discussions, breakout sessions, and ample opportunities for one-on-one conversations and networking.
Speakers from industry experts in cross channel management included:
Anne Coughlan, John L. & Kellogg Professor
Kellogg School of Management
Larry McFarland, Partner
Keats, McFarland & Wilson LLP
Gene Zelek, Partner
Freeborn & Peters LLP
Andrew D’Amico, Partner
Katie Deatsch, Senior Editor
Ian MacDonald, Partner
Growling Lafleur Henderson LLP
Scott Matthews, CEO
Kerry Moyer, Senior Director
Consumer Electronics Association (CEA)
Danny Silverman, Director of Sales Support
Herman J. Sperling, CEO
HJS Markets LLC
Rob Streeter, VP, Product Mangement
A highlight of this years summit was the Channel IQ 2012 Client Awards Dinner event at Ditka’s Chicago Steakhouse.
Channel IQ operates the summit on the basis that in today’s world of eCommerce, information alone is not enough. Today’s online marketers and brands require reporting portals and real time automated delivery for data and reports to manage the thorny issues of online channel management, when and where you need them.