With technology penetrating in each and every sphere of our lives, it’s hardly surprising that it has impacted our shopping experience in a major way as well. The retail sector has significantly leveraged the power of digital signage software in a bid to increase the relevance and the immediacy with which advertisers communicate with shoppers today. Digital ads have been an immediate benefit offered by the tremendous advancement of the audio visual technology. It enables the incorporation of the more dynamic content than what is offered by traditional print display. While one can only find static images in the print ads, digital signage allows advertisers to make quick messaging changes to be conveyed to the audience. The power of digital technology in general can be gauged from the fact that it can impact a shopper’s choice most significantly by mobiles. For instance, a few mobile apps are geared towards helping advertisers to recognize when a buyer is advancing towards a mall, and send him/her adverts, tailored to suit his needs.
Digital signage, in fact, has enabled advertisers to reach out to shoppers even at the point of sale. Since they can be displayed through LCD and LED monitors, they can be seen in hotels, shopping malls, train station, food outlets and among all such places. Today, within the scope of this post we will be discussing whether digital signage has really been able to herald “profitable” changes for the advertising industry or not.
Let us find out.
How effective is the digital software technology?
What the statistics have to say
Though it is quite difficult to quantify advertising output, “Digital Out of Home” advertising has great statistics to offer. It has been claimed that digital signage has great recall value — with an average of around 47% recalling at least some section of the advertisement after some time. Around 63% of the shoppers opine that digital signage is entertaining while a whopping 78% agree that they are successful in grabbing attention.
Cost-effectiveness of the medium
The far reaching impact of digital signage can be gauged even without the statistics. First of all, the medium is duly cost-effective. Digital signage allows advertisers to change content rapidly. The process does not involve the continual change of print signage which could have turned out quite expensive. Printing contents is clearly expensive. Besides being cost effective, digital signage is more convenient than print displays as well.
Offers help to target audience demographics better
Digital signage has the impeccable merit of enabling content rotation as per demographic. For instance, in an entertainment arena, a digital signage software technology can rotate content for audience with diverse interests including music, cinema, concerts, performing arts etc.
Are you looking forward to integrating great digital signage technology?
If you, as an advertiser, are looking forward to explore all the aforementioned benefits of digital signage displays then make sure you are availing FWI Digital Signage Software Products. The Four Winds Interactive software will help you perform a range of complicated functions at the same time—share significant metrics, convey complex messages to customers, bolster safety and overall sales.