(RNS) — At a traditional craft fair, customers looking for shirts quoting Scripture or handcrafted holiday decorations have to make an effort to find artisans selling religious-themed items.

But the internet site Etsy, where crafters and artists market their work, provides a direct pipeline for this niche clientele. Etsy, which was founded as a marketplace for all things handmade, but which has included some manufactured items since 2015, has spawned an abundance of shops selling everything from hand-painted Bibles to “Halal Kitty” decals.

“Etsy seems to be the place where people go if they’re looking for something kind of unique,” says

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