When reviewing hardware, it’s important to integrate it into your life as much as possible. If you can, swap it in for your existing devices for a few days or a week, to really get an idea of what it’s like to use it day to day.
There are certain nuances you can only discover through this approach. Of course, that’s easier said than done in most cases. Switching between phones and computers every week isn’t nearly as glamorous as it sounds, especially when juggling multiple operating systems.
As a MacBook Pro owner, however, this one was a fair bit easier. In fact, there’s very little changed here from an aesthetic standpoint, and beyond the quieter keyboard and Siri integration, there’s not a lot that’s immediately apparent in the 2018 MacBook Pro refresh for me. That’s because I’m not the target demographic for the update. I write words for a living. There are large portions of my job that I could tackle pretty easily on an Apple IIe (please no one tell the IT department).
This upgrade is for a different class of user entirely: the creative professional. These are the people long assumed to be the core user base for the Mac ecosystem. Sure, they only account for around 15 percent of Mac users, according to the company’s estimates, but they’re the people who use the machines to make art. And as such, it’s precisely the group of influencers the company needs to court.
In recent years, however, some vocal critics have accused the company of taking that key demo for granted. Apple has seemed more focused on a populist approach to its technology. The simplification of pro software like Final Cut X and the seeming abandonment of the Mac Pro have been regarded as exhibits A and B.
For the first time in recent memory, the company has serious competition for the hearts and minds of creative pros, including Microsoft, which has made the category a focus with its high-end Surface line.
But the last two years have seen Apple fighting back. The company was uncharacteristically open about the status of the Mac Pro line, which has been undergoing a fundamental rethink. In the meantime, it released the iMac Pro and added a bunch of new features to macOS aimed firmly at that category.
The new MacBook Pro continues that trend; the form factor remains the same, and the changes are largely under the hood. But these are in fact extremely powerful machines but around the premise that, in 2018, one shouldn’t have to compromise power in order to go portable. Well, maybe a little — but in those cases where you need some intense graphical processing, there’s always an external GPU, which makes the machine capable of VR and other process-intensive tasks.
The new Pros top out at a bank-breaking $6,699, presenting a healthy jump over the highest-end models money could buy last year. For the rest of us, however, the starting price remains the same, at $1,799 for the 13-inch and $2,399 for the 15.
Keys to quiet
There’s a lot going on here. First, as many pointed out in the initial announcement, Apple didn’t alter the fundamentals here — they just made the loud typing a bit quieter. That was a surprise to many, given everything that’s happened on that front over the last several months. After all, if the company was going to go out of its way to update the technology, wasn’t a fundamental rethink in order here?
A couple of things. First, things (and lawsuits) didn’t really start getting hot and heavy on that front until recently. The first major class-action suit was filed back in May. Hardware iteration happens slowly, especially with a massive company that supports so many users. After all, you want to get things right — especially when correcting a known issue. A couple of months is hardly sufficient lead time.