Video ads that reward app users or gamers for viewing increased significantly as a form of monetization for mobile apps in the U.S., according to a (here’s ) by mobile ad monetization firm .

These “rewarded videos” saw a significant increase in the past year when it comes to generating a high effective cost per mille (eCPM), the effective cost for every thousand ad impressions, said in its second annual In-App Ad Monetization Performance Index.


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