When founder Bobby Farahi met Shaudi “Shoddy” Lynn, it was at a rave in L.A. Farahi has said he was immediately drawn to the fashion sense of Lynn, who was a DJ at the time; she meanwhile might have appreciated the business acument of Farahi, who had already sold a broadcast monitoring service called Multivision to a rival company.

As Farahi told Inc. magazine several years ago, the couple, now married, decided to try their

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