In its 3,000-square-foot warehouse in San Francisco’s Mission District, Farmstead founders Pradeep Elankumaran and Kevin Li, a pair of former Yahoo product managers, plot the future of grocery shopping.

“Think of us as if Whole Foods was rebuilt from scratch by tech founders,” Elankumaran, Farmstead’s chief executive officer, told TechCrunch. “Of course we do delivery because it’s 2018 and no one wants to go to the store anymore.”

Elankumaran launched San Francisco-based Farmstead in 2016 after Amazon and

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