Consumers are smart, live streaming makes TV ads irrelevant, and are only increasing. How do you reach your customers? The answer: influencer marketing, which helps make meaningful connections, build trust, and secure loyalty, and more. To learn more about what it takes to nail influencer marketing, catch up on this VB Live event with execs from TGI Fridays, Yummly and more.

Millennials and Gen Zers are media-savvy, advertising-suspicious, and generally the only kind of direct

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