In the past year, we’ve seen tech platforms called out for stoking hate and not doing enough to instill ethics from the top down. There is a bigger problem at hand, and to borrow Silicon Valley parlance, it’s a feature, not a bug. When profits trump impact, ethics lose out.

Tech companies become profitable or lose their shirts on engagement rates. Cute cats gets clicks. So do incendiary comments from world leaders. Engagement rates drive

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