Uber has reportedly picked Morgan Stanley to lead its upcoming initial public offering, news of which became public last week when the ride-hailing giant filed confidentially with the U.S. Securities and Exchange Commission for an IPO expected in the first quarter of 2019.

Uber’s choice, first reported by Bloomberg, comes after a months-long bidding war, of sorts, between Morgan Stanley and Goldman Sachs. The pair of investment banks presented IPO plans to Uber this fall, in hopes

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