Verve, the word-of-mouth selling platform, has acquired Campus Vacations, a provider of “unforgettable” travel experiences to students across North America.

The thinking behind the acquisition is to increase Verve’s market share and competitive positioning in the North America and Canada markets. Specifically, Verse says it will provide the company with an entrance into the ski market, including key destinations like Punta Cana and Cancun.

Refreshingly, Verve is also disclosing the purchase price of Campus Vacations:

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