The supply chain used to be the nerdy kid of the corporate world. Sure, companies were glad to get their products to market, but they doled out the real glory to departments like product design, branding, and marketing. Managing the uncool supply chain won you few accolades.

But I’ve watched supply chain technology evolve over the past 25 years and I think we’re now at an inflection point. Over the past two years, in particular, I’ve started to see a dramatic change in the overall attitude toward .

All of sudden, supply chains are seen as central to success —

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