A Chinese voice assistant has been rapidly gaining ground in recent months. DuerOS, Baidu’s answer to Amazon’s Alexa, reached over 200 million devices, China’s top search engine announced on its Weibo official account last Friday.

To put that number into context, more than 100 million devices pre-installed with Alexa have been sold, Amazon recently said.

Voice interaction technology is part of Baidu’s strategy to reposition itself from a heavy reliance on search businesses towards artificial intelligence.

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