Imagine a world where every TV commercial, print ad, billboard, and social media campaign is no longer just saturating you with brand logos, messages, and videos like a couch potato. Instead, imagine that it starts to look and feel more like an interactive game. , but new immersive technologies such as augmented reality and the Internet of Things (IoT) .

This hyper-engaging world is rapidly coming, and it’s going to give advertisers a superpower they’ve never

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