How many casual American sports fans about a year ago had heard of One? Try none.
OK, maybe that’s a bit of a reach. But the Singapore-based mixed martial arts organization was an afterthought at best in the United States among the hodgepodge of companies trying to put a dent in UFC’s heavyweight share of the combat sports marketplace.
Try ignoring One Championship now.
After staging shows for seven years across Asia from Myanmar to China, One has