Hyper-casual games have some unique advantages over other genres when it comes to soft launches.

Their minimal designs often require little-to-no localization for international audiences, and their largely ad-based monetization strategies, mean CPIs can be more than 10-times cheaper than other game genres.

In most cases, this means hyper-casual soft launches don’t need to be limited to English-speaking countries — developers can publish anywhere in the world and find audiences that approximate the same behavior

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