An estimated 80 percent of the companies that raised funding via initial coin offerings (ICOs) have been called scams by researchers at the . But Justin Sun, the 28-year-old CEO of , wants to prove that his company is different.

Sun, a Chinese entrepreneur who became wealthy as the creator of Peiwo, China’s version of Snapchat, has been working on a sometimes hard and ambitious battle to earn trust for the year-old Tron and its

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