One of the luxury goods sector’s showpiece events returns this week with its mix of innovation, art and wealth – topped off with a sprinkle of celebrity stardust from “brand ambassadors” from Hollywood or sport.

It’s Geneva’s annual watch fair, Switzerland’s global promotion of an industry that is still the country’s third biggest exporter, after chemicals and machinery.

The Salon International de la Haute Horlogerie (SIHH) is where manufacturers (the event is dominated by Richemont and its

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