Advertisers that spend millions of dollars on the Super Bowl are trying to avoid what the Ram truck company did with a Martin Luther King speech or what Groupon did spoofing promos for charities.

Though such messages can get attention, it’s the wrong kind of attention. Groupon got buzz all right, but most of it was negative.

Here’s a look at five Super Bowl ads that flopped, despite months of planning and great expense.

2018: RAM PROMOTES VOLUNTEERISM

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